1 - 3 March 2023

JW Marriott Hotel, Cairo, Egypt

2

MARCH

08:30 - 09:30 | Seminar Hall

The State of Play

Featuring a blend of presentation and panel discussion, we explore the state of play for MEA – charting where we are now and where we might be headed.

From hotel pipelines to the forces influencing concept development and design, HI Design’s opening gambit offers both insight and food for thought, contextualising the market and setting the stage for two days of relationship building, discussion and productive business.

Panelists:

Philip Wooller

Area Director, Middle East & Africa
STR

Heba El-Dessouky

Interior Design Management Ph.D.

Isabel Pintado

SVP Design and Innovation,
Four Seasons Hotels and Resorts

Mennah Darwish

Design Manager, Select Group

in conversation with:

Harry McKinley
Seminar Host

2

MARCH

14:30 - 15:30 | Seminar Hall

Nailing F&B

Restaurants and bars are now the focal points of hotels; spaces to connect with communities, cultivate brand culture and even places to disrupt.

But when mediocrity is no longer good enough to capture the attention of guests and locals, what is the key to getting them right? What does it take to design and execute F&B spaces that excite visitors and ignite conversations? And what are the clichés to avoid? Winning World’s Best Restaurant at the Restaurant & Bar Design Awards in 2021 and named Architectural Digest Middle East’s Emerging Designers of the Year in 2022, Astet Studio founders Ala Zreigat and Oscar Engroba discuss the recipe for creating a hit.

Speakers:

Ala Zreigat
Partner and CEO, Astet Studio
Oscar Engroba
Creative Director, Astet Studio

in conversation with:

Harry McKinley
Seminar Host

3

MARCH

08:30 - 09:30 | Seminar Hall

HI Design’s Hot Topics

Nothing is off the table in this wide-reaching discussion, as our panel of industry leaders tackle the region’s biggest issues and most timely talking points.

With audience interaction encouraged, be a part of the conversations genuinely shaping the Middle East and Africa, in a forum where different opinions are welcomed and sparks may fly.

Moderated by:

Harry McKinley
Seminar Chair

3

MARCH

13:05 – 13:35 | Seminar Hall

Reimagining MEA: Brave Design for an Evolving Region

Though often overlooked, the African continent is one the world’s most dynamic design regions; a place where creativity, innovation and pioneering new ideas sit side-by-side.

But what lies ahead for Africa and how can brave creative choices lay the foundations for a bright future? Kofi Bio, associate principal and Africa lead at Adjaye Associates – the globally renowned, multiple award-winning architecture firm – discusses his own bold vision.

Speaker:

Kofi Bio
Associate Principal, Adjaye Associates

3

MARCH

13:35 – 14:05 | Seminar Hall

The Future is Virtual

Will the metaverse live up to the hype, will it flounder or, worse, could it be a vision of dystopian hell? For Pallavi Dean, founder and creative director of Dubai-based Roar, it is simply, undeniably the future.

Once a sceptic and now a supporter, in this Hi Design MEA closing seminar, she explains what the metaverse means for design, hospitality and the future of experiences.

Speaker:

Pallavi Dean
Founder and Creative Director, Roar

CONTACT US

For general enquiries contact:

Sofi Khan

Tel: +44 (0) 7706 288 825
[email protected]

For supplier information contact:

Ally Weeden

Tel: +44 (0) 7720 739 980
[email protected]

For buyer information contact:

Sandra Tete-Djawu

Tel: +44 (0) 7936 364877
[email protected]

For operations enquiries contact:

Charlie Gilmour

Tel: +44 (0)7889 720294
[email protected]